Project Rationale

In many urban environments, professional hygiene and textile treatment services remain fragmented and inconsistent.
This limits reliability for healthcare institutions, hospitality and structured organizations.

CLARA addresses this by introducing standardized operational infrastructure rather than isolated service activities.

Operational Logic

The project focuses on essential service continuity :

• standardized processes
• controlled operational environments
• progressive capacity validation
• reproducible deployment

Pilot Territory

The initial implementation is structured around a pilot country selected for logistical centrality and regional accessibility, enabling controlled validation before expansion.

Expansion Perspective

Following operational validation, the model is designed for gradual replication across connected economic corridors where service reliability is structurally required.

Urban Units

A close-up shot of a clothing label showing various laundry symbols. The background is a blurred fabric pattern in shades of blue and black.

Central Hubs

Centralized facilities designed to handle large-scale textile treatment with precision and care.

A black and white image displaying a glass block wall with a sign reading 'Wash Your Hands' in large, bold letters. Above the text, there is a logo and the words 'Near North Health Service Corporation.' The sign is centered on the wall, emphasizing cleanliness and hygiene.

Progressive Rollout

Step-by-step deployment ensures each site meets strict hygiene and quality standards before expansion.

Hands are positioned under running water from a faucet, with a focus on washing and hygiene. The scene includes a glass sink and a tiled surface in the background.

Quality Control

Continuous monitoring guarantees reproducible results across all hygiene and textile care sites.

A close-up of a towel with a textured red and beige pattern is placed on a wooden surface. A label is sewn onto the towel, displaying the text 'Designed in Berlin Made in Germany towel.studio 100% Organic Cotton' along with care symbols.

Progressive Rollout

Our infrastructure supports eco-friendly practices tailored for emerging urban environments.

A wooden clothes hanger with the text 'AMERICAN SANITARY LAUNDRY' is hanging from a metal hook. The background features a wooden panel on the right and a perforated white wall on the left.

About Clara

Clara develops scalable hygiene and textile care infrastructures tailored for emerging urban areas.

Our Services

Tailored hygiene and textile care solutions for emerging urban areas.

A close-up view of a blue Carex hand gel bottle prominently displaying text that states it kills 99.99% of bacteria. The bottle design includes the Carex logo and branding elements on a shiny, reflective surface. Multiple bottles are blurred in the background, suggesting a commercial arrangement.
A dimly lit laundromat corner featuring a vending machine offering toiletries such as soap, bleach, and softeners. There is a change machine next to it, and a trash can is visible on the left side. The walls are plain with a hand sanitizer dispenser mounted on them.

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